Case Studies

Enterprise eCommerce teams across retail, marketplaces, and B2B. Here's what we achieved together.

D

Dunelm

Home Retail

UK's leading home furnishings retailer. Built automated systems for indexable filter discovery, broken link detection, and redirect mapping at scale.

What we achieved

  • Automated discovery of thousands of indexable filter combinations
  • Daily sitemap monitoring detecting 301/410 redirects
  • AI-powered broken backlink redirect mapping
  • BigQuery pipelines with Streamlit dashboards
AutomationPythonBigQueryeCommerce
RS

RS Components

Industrial Distribution

Global distributor of industrial and electronic products across 30+ markets. Built ML-powered revenue prediction models and led multi-lingual migrations across European sites.

What we achieved

  • Random Forest model predicting revenue impact of product changes
  • Multi-market migration across 10+ languages
  • Automated hreflang and redirect mapping at scale
  • Data-driven prioritization saving hours of manual analysis
Machine LearningInternationalMigrationsEnterprise
ZB

ZenBusiness

Business Services

LLC formation platform. Built AI-powered content classification system and competitive analysis tools across 5,000+ pages.

What we achieved

  • AI tagging system classifying pages by buyer journey stage
  • Striking distance keyword analysis vs competitors
  • LLM-powered keyword extraction and content gap analysis
  • 57+ automation scripts for SEO workflows
AI/LLMContent StrategyAutomationSaaS
AT

Airtasker

Marketplace

Trusted platform to outsource tasks and find local services. Built BERT-powered semantic interlinking and LLM-driven content clustering systems at scale.

What we achieved

  • SERP clustering system grouping 4,000+ service pages by search intent
  • BERT semantic interlinker with GPU-accelerated embeddings
  • LLM-powered contextual linking across 100K+ FAQs
  • Entity extraction pipeline using Google NLP API
AI/MLBERTMarketplacePython
CMO

CMO Stores

Building Materials

UK's largest online-only building materials retailer. Multi-brand portfolio including Roofing Superstore, Drainage Superstore, and Insulation Superstore.

What we achieved

  • Thin content solved by rewriting descriptions using customer Q&A
  • Duplicate content identified across 10K+ products with NLP matching
  • PII leaks detected in user-generated content before indexing
  • Competitor pricing tracked daily via automated scraping pipeline
AI/MLNLPMulti-brandBigQuery
WW

Welding & Welder

Industrial Equipment

Specialist welding equipment supplier. Automated content optimization and competitive intelligence across thousands of technical products.

What we achieved

  • Messy product titles restructured with automated word order optimization
  • Content gaps identified by comparing titles vs competitor catalog
  • Search intent classified using ML micro-moments model
  • Competitor pricing tracked via authenticated scraping pipeline
AutomationMLeCommerceB2B

Other clients I've worked with

Cameraworld

Retail

Award-winning photography specialist since 1999. Technical SEO and eCommerce optimization.

Electrical2Go

Electrical Wholesale

Top 10 UK electrical wholesaler with 20,000+ products. Focus on technical SEO and category optimization.

Ruby Group

Manufacturing

Devon-based timber and garden products manufacturer. Technical SEO support across multiple brands.

Total Tiles

Retail

Specialist tile and underfloor heating retailer. Technical SEO and eCommerce optimization.

Distrelec

Electronics Distribution

European distributor of electronics and industrial components. International SEO and technical optimization.

Oneflare

Marketplace

Marketplace connecting customers with verified local businesses. Focused on local SEO and marketplace optimization.

Jobber

SaaS

Field service management software for home service pros. Technical SEO and content optimization.

Let's work together

Monthly retainers or one-off projects. No lengthy reports that sit in a drawer.

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