Lee Foot
Contact

Who I've worked with

Retailers, distributors, marketplaces and service businesses with large websites and in-house SEO teams. The work ranges from site migrations and product data to technical SEO and automation.

#work

  • Industrial distributor ยท Europe

    RS Components

    Embedded with the in-house SEO team across RS's European sites, taking requests from SEO, content and product teams.

    • International migrations and redirects
    • Product data and shopping feeds
    • Test planning and impact measurement

    Technical SEOEcommerce SEOSEO automation

  • Small business services

    ZenBusiness

    Embedded with the in-house SEO and content team, from technical audits to AI search visibility.

    • AI search visibility tracking
    • Technical audits and site migrations
    • Content pruning and reporting

    AI search visibilityTechnical SEOSEO automation

  • Welding equipment retailer

    Welding & Welder

    Ecommerce SEO and product data for a specialist equipment retailer.

    • Product content and data
    • Redirects and site structure
    • Reporting and automation

    Ecommerce SEOTechnical SEOSEO automation

  • Homewares retailer

    Dunelm

    Automation for the SEO team, focused on filter pages and site changes.

    • Filter and category pages
    • Site monitoring
    • Redirects and internal linking

    Technical SEOSEO automation

  • Building materials retailer

    CMO Stores

    Ecommerce SEO across the group's online stores.

    • Product content
    • Catalogue quality checks
    • Competitor and search intent analysis

    Ecommerce SEOSEO automation

  • Services marketplace

    Airtasker

    Search intent and internal linking work for service pages.

    • Search intent clustering
    • Internal linking
    • Entity analysis

    Technical SEOSEO automation

#recent

A sample of what in-house teams have asked me to do over the past year. Client names are left off.

  • Redirect mapping when one brand's sites moved into another, market by market, with click reporting after each launch
  • Finding which product titles lost traffic after a product data system change
  • Clearing Merchant Center disapprovals across the catalogue
  • Finding bestsellers in one market that are missing or buried in others
  • Copy for indexable filter pages, and tracking how they perform
  • Modelling the search traffic a new set of filter pages would bring, based on how the existing ones perform
  • Estimating the extra clicks and revenue each proposed SEO test could bring, so the team runs the most valuable ones first
  • Scripted checks that run before an SEO test goes live
  • Measuring the impact of a site change, such as a canonical or currency bug
  • A dashboard that maps redirects for retired products
  • Internal linking for content hubs, built into an app the team uses

#also

Distrelec, Cameraworld, Electrical2Go, Total Tiles, Ruby Group, Oneflare, Jobber.

#speaking

/contact

Book a 30 minute call → [email protected]