Ecommerce SEO for large catalogues
I help ecommerce teams find and fix problems across large product catalogues, from category page coverage to product data and shopping feeds.
#the-work
On a large catalogue the fastest growth usually comes from demand you have no page for: the category split a competitor carries, the filter combination people search for, the buying guide you never wrote.
I map competitor categories and filters against yours and match at product and category level, handling the synonym, spelling and SKU-format traps that make naive matching useless. Every gap is sized by search demand and checked against live data before it reaches your backlog.
The same applies to product data: missing GTINs, thin attributes and feed errors that keep products out of Shopping results and Merchant Center.
#examples
The kind of output this work produces. The data shown is illustrative.
- e.g. Range gap model against competitors
- e.g. Product feed fixes for Merchant Center
- e.g. Category demand forecasting
- e.g. Which filter pages to index
- e.g. Site search terms turned into categories
#includes
Includes
- Missing or underperforming category pages
- Product data, identifiers and GTIN coverage
- Google Merchant Center disapprovals
- Gaps in your range compared with competitors
Free tools to start with
The free version covers content gaps. The service adds categories, filters and verification.
#how-it-works
- 01
Tell me what's getting in the way
Email me or book a call. You don't need a polished brief or a list of requirements. Just tell me what's holding your team back, what you need help with or what you'd like to improve.
- 02
Agree on the work
I'll set out what needs doing, what you'll get, how long it'll take and what it'll cost. We'll agree on the scope before I start, so you know what to expect.
- 03
I get on with it
I work directly with your team to investigate problems, build solutions and get the work shipped. I'll keep you updated as I go, and if something unexpected comes up, we'll work out the next step together.
- 04
Built to keep working
You keep the code, scripts, documentation and data. If I've built a tool, dashboard or automated process for your team, I'll make sure you have what you need to run and maintain it.
/services
- Technical SEO I investigate the problems that stop search engines crawling, indexing and understanding your site. That includes the awkward issues that tend to come with large, complex websites.
- SEO automation If someone on your team spends hours pulling data together every week, there's probably a better way. I build scripts, reports and small applications that handle the repetitive work.
- AI search visibility AI assistants are becoming another way people find information about businesses. I help you understand where your brand appears, what those systems say about you, and whether your own website gives them accurate information to work from.