Industrial distributor · Europe
RS Components
Embedded with the in-house SEO team across RS's European sites, covering analysis, testing and the internal tools the team works from.
Technical SEO consultant · 15+ years enterprise ecommerce
Technical SEO, data and automation
From data analysis and technical fixes to custom tools and automation, built to plug into your team's workflow.
- The Drum Search Award 2020
- BrightonSEO speaker
- Search Engine Journal contributor
B2fx=SUMIFS(keywords!C:C, keywords!A:A, A2)
ABCD
1Missing categorySearchesRivalsYou stock
2Ultralight tents3 of 314
3Bivvy bags2 of 30
4Trail running packs3 of 39
5Synthetic bags2 of 322
6Gas canisters3 of 36
7Tent footprints2 of 311
8Dry bags3 of 30
9Trekking pole tips2 of 34
10Camp kitchen sets2 of 35
GapsBy rivalRaw
Average 2,944Count 9Sum 26,500
What is Acme Outdoor's returns policy?
AI assistant
You can return unused items within 28 days of delivery.
Wrong. Your policy is 30 days.
Where it got 28 days: your own pages
/help/returns30 daysCurrent/help/faq28 daysOut of date/delivery-and-returns28 daysOut of date- 14 product pages28 daysOut of date
Fact 3 of 245 wrong in AI answers
MarketUKTemplateCategoryRunsDaily, 06:00Run check
Category page healthLast run today, 06:00
Pages checked1,240
Healthy1,198
Need a look42
/jackets/Canonical tag points to /sale/jackets/
/backpacks/Dropped out of Google's index
/stoves/gas/Every product is out of stock
/sleeping-bags/down/Lost 31 internal links
/footwear/boots/Page title changed in a release
5 of 42 shown
# seo-alertsWeekly checks and release alerts
SEO
SEO botAPPMon 09:00
Weekly check: 3 things need a look
- /tents/* clicks down 14%Canonical tags changed in Tuesday's release
- 212 product pages dropped from the indexOut-of-stock variants set to noindex
- 38 products disapproved in Merchant CenterMissing GTINs
CSVfix-list.csv
👀 3✅ 1
PS
Priya ShahMon 09:12
Found it. Rolling back the canonical change this morning.
Message #seo-alerts
Illustrative examples of analysis, apps and alerts I build.
/what-i-do
All services →- Part of your team I join your in-house team on a monthly retainer and work from your backlog. Working in your tickets, data and SlackRequests from SEO, content and product teamsNo junior staff and no account managers Send me a message →
- Technical SEO I investigate the problems that stop search engines crawling, indexing and understanding your site. Indexing and crawl problemsFaceted navigation and filter URLsRedirect mapping and migration support More on technical SEO →
- SEO data modelling I measure what a change did and put a likely value on each item in your backlog, so the work is ordered by impact. Before-and-after impact analysis for site changesBenefit models to order your SEO backlogTraffic forecasts for new page types More on SEO data modelling →
- SEO automation I build scripts, reports and small applications that handle the repetitive work. Automated reports delivered to SlackSearch Console data pipelinesApps that work with your data warehouse More on SEO automation →
- Ecommerce SEO I help ecommerce teams find and fix problems across large product catalogues. Missing or underperforming category pagesProduct data, identifiers and GTIN coverageGoogle Merchant Center disapprovals More on ecommerce SEO →
- AI search visibility I help you understand where your brand appears in AI answers and what those systems say about you. Checking how AI assistants describe your businessTracking citations and mentionsFinding outdated or conflicting information across your site More on AI search visibility →
Small business services
ZenBusiness
Embedded with the in-house SEO and content team, covering technical audits, monitoring and AI search visibility.
Welding equipment retailer
Welding & Welder
Working with the team across the whole online store, covering product range and data, category pages, shopping feeds, technical SEO and reporting.
Also worked with
#featured
- 2020
The Drum Search Award
Retail and ecommerce
- 2021
BrightonSEO
Speaker
- 2022
Streamlit
App of the Month
How I work
When you hire me, you get me.
There are no junior staff and no account managers.
-
Inside your team
I work inside your tickets, your data and your Slack, alongside the people who already own search.
-
The technical side
I focus on the technical side, automating the repetitive work so your team can spend its time on decisions.
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Work that keeps running
Most projects end with something that keeps running: a weekly report, an app in your data warehouse, or a check that posts to Slack when something breaks.
/tools
129 free SEO tools, most built from real client work. No sign-up.
Most used
Browse all 129 →- Search Results Clustering Group keywords that Google ranks the same pages for. Keyword Research
- Striking Distance Finder Keywords ranking just off the top spots, checked against the page copy. Search Console
- GSC Data Exporter Export Search Console data past the 1,000 row limit. Search Console
- Semantic Keyword Clustering Group keywords by meaning. Keyword Research
- Website Migration Tool Match old URLs to new ones for redirect mapping. Migration
- Hreflang Checker Check hreflang tags in HTML and HTTP headers for common errors. Technical SEO
#how
- 01
Tell me what's getting in the way
Send me a message or email me. You don't need a polished brief or a list of requirements. Just tell me what's holding your team back, what you need help with or what you'd like to improve.
- 02
Agree on the work
I'll set out what needs doing, what you'll get, how long it'll take and what it'll cost. We'll agree on the scope before I start, so you know what to expect.
- 03
I get on with it
I work directly with your team to investigate problems, build solutions and get the work shipped. I'll keep you updated as I go, and if something unexpected comes up, we'll work out the next step together.
- 04
Built to keep working
You keep the code, scripts, documentation and data. If I've built a tool, dashboard or automated process for your team, I'll make sure you have what you need to run and maintain it.
/contact
Let's talk
Send me a message. You don't need a brief.