Brands I've worked with

Enterprise eCommerce teams across retail, marketplaces, and B2B. Here's a selection of the work I'm most proud of.

Dunelm
RS Components
ZenBusiness
Airtasker
CMO Stores
Welding & Welder
Cameraworld
Electrical2Go

Select Case Studies

D

Dunelm

Home Retail

UK's leading home furnishings retailer. Built automated systems for indexable filter discovery, broken link detection, and redirect mapping at scale.

  • Automated discovery of thousands of indexable filter combinations
  • Daily sitemap monitoring detecting 301/410 redirects
  • AI-powered broken backlink redirect mapping
  • BigQuery pipelines with Streamlit dashboards
AutomationPythonBigQueryeCommerce
RS

RS Components

Industrial Distribution

Global distributor of industrial and electronic products across 30+ markets. Built ML-powered revenue prediction models and led multi-lingual migrations across European sites.

  • Random Forest model predicting revenue impact of product changes
  • Multi-market migration across 10+ languages
  • Automated hreflang and redirect mapping at scale
  • Data-driven prioritization saving hours of manual analysis
Machine LearningInternationalMigrationsEnterprise
ZB

ZenBusiness

Business Services

LLC formation platform. Built AI-powered content classification system and competitive analysis tools across 5,000+ pages.

  • AI tagging system classifying pages by buyer journey stage
  • Striking distance keyword analysis vs competitors
  • LLM-powered keyword extraction and content gap analysis
  • 57+ automation scripts for SEO workflows
AI/LLMContent StrategyAutomationSaaS
AT

Airtasker

Marketplace

Trusted platform to outsource tasks and find local services. Built BERT-powered semantic interlinking and LLM-driven content clustering systems at scale.

  • SERP clustering system grouping 4,000+ service pages by search intent
  • BERT semantic interlinker with GPU-accelerated embeddings
  • LLM-powered contextual linking across 100K+ FAQs
  • Entity extraction pipeline using Google NLP API
AI/MLBERTMarketplacePython

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