AdWords Tool Set
Use cases
Multi-tool Streamlit framework with sidebar navigation between two Google Ads utilities.
MPN Extractor identifies manufacturer part numbers, brand names, and keyphrases from Search Term Reports.
Bid Calculator computes optimal adjustments across device types, geographic regions, and time periods based on cost per conversion data.
Platform
Browser-based (no installation required)
Input
Google Ads Search Term Report (CSV) for MPN Extractor
Device/Location/Time report with Cost/conv and Bid adj columns for Bid Calculator
Output
MPN Extractor: Excel with extracted part numbers, unique words, keyphrases. Bid Calculator: CSV with recommended bid adjustments for devices, locations, and time periods.
Features
- MPN extraction from search queries
- Brand name and keyphrase detection
- Bid adjustment calculator by device/location/time
- Cost per conversion optimisation
- Sidebar navigation between tools
- Modular multi-page Streamlit architecture
How to use
- 1 Select tool from sidebar navigation
- 2 For MPN Extractor: upload Search Term Report CSV
- 3 Review extracted MPNs, brands, and keyphrases
- 4 For Bid Calculator: upload Device/Location/Time report
- 5 Review recommended bid adjustments
- 6 Download results
Want me to run this for you?
I offer this as a managed service. You get the insights without touching the tool.
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