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Legacy Tool

This tool requires the old Universal Analytics (pre-GA4) data format. It may still work if you have historical UA exports, but is not compatible with GA4.

BCG Matrix Generator

Create BCG matrix visualisations from Google Analytics data. Identify stars, cash cows, question marks, and dogs in your content portfolio.

Features

  • GA integration
  • Matrix visualisation
  • Portfolio analysis
  • Strategic insights

What you'll need

  • Google Analytics landing page report
  • Traffic and conversion metrics
  • Growth rate data (year-over-year)

How to use

  1. 1 Export your GA landing page report with traffic data
  2. 2 Include growth metrics (YoY or MoM changes)
  3. 3 Upload to the BCG matrix tool
  4. 4 Configure axes (growth rate vs market share/traffic)
  5. 5 Generate the interactive visualization
  6. 6 Export the matrix for presentations

What you get

BCG matrix visualization categorizing pages as Stars, Cash Cows, Question Marks, or Dogs.

When to use this

  • Strategic content portfolio analysis
  • Identifying which content to invest in vs retire
  • Presenting content performance to stakeholders
  • Planning content optimization priorities
View Source Code

Want me to run this for you?

I offer this as a managed service. You get the insights without touching the tool.

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Monthly retainers or one-off projects. No lengthy reports that sit in a drawer.

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